This website and its social media components have been created as part of an academic assignment.
WHY WE ROOT
Fans root for home teams and cheer on fictional characters. We’re loyal in good times and bad. We watch religiously and stand in line, rain or shine, overnight to be part of something outside ourselves. Fandom is universal and transcends time. Teams, brands, musicians, artists, and actors would be nothing without their fans which is why we believe true fans should have fans of their own. So get out there and cheer with all your might, and don't worry about who’s out there cheering for you.