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INTRO TO BRAND COMM / ADVERTISING
CATALOG DESCRIPTION: MCOM 2063 - Introduction to Brand Communications / Advertising provides an overview of brand communications and advertising as it relates to the economical and social effects on society and reviews the various components of a brand communication campaign including the history and evolution, the roles of professionals in the field, research methods, media and creativity.
PRINCIPLES OF PR
CATALOG DESCRIPTION: MCOM 2193 Principles of Public Relations provides an overview of the public relations profession from its historic beginnings to its contemporary role in society. The course provides a foundation for the public relations sequence by exploring its definitions, history, theories, principles, strategic planning, management practices, and career possibilities.
Prerequisite(s): ENG 1113 and ENG 1213 and sophomore standing or above.
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MEDIA MIX ANALYSIS
CATALOG DESCRIPTION: MCOM 3443
Media Mix Analysis is a study of various theories and strategies used in the planning, buying, and selling of media. The course provides an in-depth analysis of various media and their role in a strategic communications campaign.
PREREQUISITES: ENG 1113, 1213, MCOM 1113, (1133 or 1173), and (1183 or 2063) with junior standing or above
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CREATIVE STRATEGIES
COURSE DESCRIPTION: MCOMM 3990
Advanced Topics in Advertising: Creative Strategies is a course designed to introduce students to the creative challenges surrounding advertising, PR, and broadcast development and production. Assignments will focused on developing creative problem-solving skills